Macinnis

Deborah MacInnis

Dr. MacInnis is the Vice Dean for Research and Strategy, Charles L. and Ramona I. Hilliard Professor of Business Administration, and Professor of Marketing in the USC Marshall School of Business. Her interests focus on advertising, consumer emotions, imagery, and branding. She teaches courses in advertising and promotion management, consumer behavior, and marketing management, and has taught courses at the undergraduate, MBA and PhD levels.

Deborah MacInnis is an expert in marketing communications, information processing, branding, and emotions, who has published in the Journal of Consumer Research, Journal of Marketing Research, Journal of Marketing, and Journal of Personality and Social Psychology, among others and the Alpha Kappa PSI Awards. She received the Maynard for the most significant contribution to marketing thought in the Journal of Marketing. She is current co-editor of the Journal of Consumer Research, former associate editor of the Journal of Consumer Psychology, and past President of the Association for Consumer Research.

She has been nominated for the Paul Green Award from the Journal of Marketing. She has been awarded “best reviewer” awards from the Journal of Marketing Research, the Journal of Consumer Research, and the Journal of the Academy of Marketing Science. She is co-author of a textbook on consumer behavior and has received the Teaching Innovation Award by the Marshall School of Business at USC.Professor MacInnis has also received several teaching awards including Marshall's Golden Apple.